I’m sort of a movie buff, a television connoisseur (read: Netflix addict). And every so often, while watching television, I come across an apartment so freaking neat I can’t help wonder how that particular character found that place. Let’s ignore the fact that there’s no way our favorite New Yorker protagonists could afford the apartments they live in (it’s called suspension of disbelief, folks, not Reality Power Hour… but dibs on using that as a band name). There’s the quaint minimalistic chic of Holly Golightly’s apartment in Breakfast at Tiffany’s, the comically spacious apartment shared by Monica and Rachel in Friends (suspension of disbelief…), and the modern “I’m totally not a serial killer, guys” feel of Dexter’s from Dexter.
For better or worse we can’t all live in societal hubs like New York City or Miami (or have a team of set designers decorate our personal apartments or an apartment community for us). Thankfully there are other ways to make your community more appealing to potential residents like me. Here are the basics.
1) Make your community pet-friendly
Did you know in Tokyo, Japan, there are bunny and cat cafes where for half an hour, while enjoying your coffee or snack, you can also play with a sickeningly adorable animal? That’s because most landlords in Tokyo don’t let their tenants have pets. But who doesn’t love cute animals? That’s why I say let the masses have their pets… within reason, of course. It’s perfectly understandable to most future residents why a community would require a pet deposit or some additional monthly fee. And for those folks who are too busy to have a pet of their own, maybe offer a community pet they can play with instead.
2) Aesthetics are everything
From the inside out your community should look like a place worth living in, not like the local frat just threw a kegger and now you have to worry about getting hepatitis B if you walk around barefoot. Plants should be trimmed and well-maintained, the apartments shouldn’t look like they’re in shambles, and the inside shouldn’t have a faint smell of cat urine because you didn’t use the last resident’s pet deposit to clean the rugs like you were supposed to.
3) Know your residents
You don’t have to be besties with every single resident, but be patient with them and take the time to learn what you can. The more understanding you are and the more at home and a part of a community they feel, the more likely they are to renew. Everyone loves a happy customer.
4) Be Active
It helps to have your community active on social media, like Facebook, twitter, or even Pinterest. It shows that you’re up with the times. Another useful tool? Having a blog on the community website that announces upcoming community events (like group Netflix binging) or gives reviews on local eateries. You can even have residents do guest posts.
What other simple tips and tricks have you found that help your community? Tell us in the comments below!