Trying to stand out in online marketing can sometimes feel like trying to catch someone’s attention across a room full of noisy, shouting people—everything you do or say just tends to blend into the chaos. When dozens or even hundreds of similar apartment communities in your area are advertising the same services with the same keywords as you’re using, it can sometimes feel like your online marketing isn’t going to do any good.
But one of the central constants of the internet is that it is always changing and evolving. That means that new ways to stand out from the crowd are continually being developed, and if you can find them before anyone else it will give you an exceptional edge against the competition. Today, I’m here to tell you about one of these new developments.
We’ve all virtually wandered around a town using the Google Maps Street View feature. It can be extremely helpful for finding new places and making sure that you don’t get lost. And whenever I’m looking into a new apartment, I always check out the location with Street View. It’s a great way to get a feel for the neighborhood and the community that I’m considering joining. But what if, while checking out your apartment community on Google Maps, potential tenants could walk right through the front door and explore the building and apartments themselves?
That’s not really a hypothetical question. Many companies, including my own, now offer a service that extends the user-controlled exploration of Google Maps Street View right into your apartment community. A Google-trained photographer can come to your business and photograph everything you want to show—demo apartments, lobbies, hallways, clubhouses, swimming pools, and more—and then put it online for apartment searchers to explore.
There are a number of advantages to the new Google Maps Business View. First, it increases the space you’re allotted in Google search results. In addition to the photographs, map location, and business information that already shows when people search your business, a new image and icon will be shown inviting searchers to tour the building. These tours have been shown to increase click through rate by up to fifty percent and foot traffic to your community by up to twenty percent! Plus, because potential tenants have already toured your apartment, they can be sure that they’re already interested. This increases the percentage of live tours that convert to new tenants.
Unlike so much of online marketing, one of the great things about Business View is that you won’t have to pay regular fees to keep it active. Just bring in the photographer, get the tour online, and you’re set. But don’t forget—the advantages of Business View will be strongest the sooner you sign up. Get yourself a tour and stand out from the crowd while it’s still new and original!