What do you believe is the greatest invention in human history? Electricity? The number zero? How about Gutenberg’s printing press? Some intellects believe the measurement of time to be the most influential invention in human history. Without social context what does an hour mean? A minute? A century? The same goes for online marketing. Without context and understanding, when is the best time to expect the highest chances to interact with your social media audience? You need to make sure you are posting when your desired audience is using and consuming if you hope to engage and influence them. Similar to time, when to post on each medium is relative.
Best Time: 1pm-4pm results in the highest interaction and engagement
Peak Time: Wednesdays at 3 pm
Worst Time: Weekends before 8am and after 8 pm
Best Time: Mondays-Thursdays 1pm-3pm
Peak Time: Monday-Thursdays 9am-3pm
Worst Time: Every day after 8 pm and Fridays after 3 pm
Best Time: Saturday Mornings
Peak Time: Fridays 3pm
Worst Time: Sharing during normal work hours
Best Time: Everyday 9am-10am
Peak Time: Wednesdays 9am
Worst Time: Early Mornings and Evenings
You may be curious to know which time zone the times are referencing. It reflects the time of the users. Adjust your social media campaign to fit your audience, not vice versa. If you are looking to implement a nationwide campaign, I would suggest posting to the EST time zone, allowing your post to be live for the optimal time across all time zones thus allowing for increased consumer reach and interaction.
As the adage goes, timing is everything.