It’s been a almost two weeks since the release of Google’s Pigeon update and it looks like they’re just getting started. Not much is known about this update – Google hasn’t yet given it a name, or even officially acknowledged its existence – so we asked a friend who consults for Google if he could shed any light on this. On the condition of anonymity he was able to provide a little insight into the update that is taking local search by storm.
We’ve only just begun
The main takeaway from the conversation with our informant is that this is just the beginning. We were told this is “Chapter one of a five or six chapter book.” Not only that, but the next installment should be coming within the next few weeks.
We’ve already seen drastic changes in the look and composition of search results, but these variations seem more indicative of live testing than a change across the board. Standard 7-map packs have disappeared entirely in some industries, only to be replaced with the 3-map packs often seen in mobile results. Strangely enough, local results persist for certain, categorically NON-local industries like SEO firms and web designers. Hopefully the next chapters of the update bring some semblance of stability to the SERPS.
Local Search is far from dead
While our connection was fairly limited in what he could tell us about this update, he was sure to emphasize that this update was made necessary because of the increasing importance of local search. As local search results become more important, the systems that facilitate them will become increasingly complex. This means there could be some light at the end of this bleak and seemingly endless tunnel.