Last month, I wrote a piece outlining issues with the Google Places Bulk Upload tool. Namely, that locations added through the bulk upload tool could not be verified, or used to create a Google+ Page. Furthermore, you could not load pictures, videos, or other useful information to these listings. Well, these issues caused enough commotion in the blogosphere that Google took note and fixed them.¹
The biggest problem was that Google wouldn’t honor you as the owner for a listing created through the bulk upload tool because it wasn’t fully verified, despite the fact that it appeared in your dashboard. Rather than simply allowing true verification for bulk uploaded listings, Google took their new solution a step further by including permissions to add or remove users directly from the Places dashboard—similar to how you manage admin users in Google+.
Another major concern that was especially relevant to online apartment marketing was the inability to create a Google+ page for the bulk uploads. Losing out on Google+ means losing out on countless chances to promote your apartment website directly to Google—not to mention the numerous opportunities G+ provides to highlight images and videos of your community to online searchers. But now that they’ve granted bulk uploads a pathway for verification, your Google+ listing is created automatically within about a week² and can be accessed directly from the dashboard.
Ultimately, in the last post I advised against using the bulk upload tool because of the issues mentioned above. The issues themselves caused a great deal frustration for many a web marketer; now that they have been resolved, however, I see no reason to avoid it. It may be a while before everybody forgets about the thousands of listings that were hijacked as a result of vulnerabilities in the system, but the speed with which they were addressed seems to have restored any lost faith in the search giant.