A major trend in gaming that has recently emerged is demonstrated in products like Nintendo’s Wii U and Microsoft’s Xbox SmartGlass, which allow players to go beyond the traditional video game console and expand their gaming experience to “second screen” portable devices that are synchronized with their television. In particular, Xbox SmartGlass is positioning itself as a truly cross-platform venture, where gamers can shift content from one device to another—Xbox to tablet to phone and back again—regardless of hardware or operating system.
As these long-established gaming consoles begin expanding their content to alternative devices, it says a lot about the future of the tech industry as a whole: “What’s next” is not found in proprietary systems, but in user-driven device-agnostic environments.
More than ever, people’s daily interaction with technology is done through a broad spectrum of devices. Any single person has their personal computer, which is different from their desktop at work, which is totally different from their tablet, and we haven’t even gotten to the smartphone. According to a study released by NPD Group earlier this year, the total number of internet-connected devices in U.S. households now exceeds the number of people in America (425 million and 312 million, respectively). As our daily lives transition to this melting pot of web-based devices, what really becomes valuable is the freedom and flexibility to access content universally across all platforms. Developers from all sectors of technology, including video games, are recognizing this, but the multifamily sphere is still lacking.
Despite the buzz we saw last year over mobile browsing and the optimization of property websites, many multifamily companies have yet to see even basic flexibility extended to their own management software. The fact is, it’s perfectly reasonable for professionals in our industry to expect the same flexibility in accessing software as they do for prospect’s ability to access their website.
As fundamental as this sounds, it’s a rarity in our market for multifamily software to be able to function across different browsers and devices without added downloads or plug-ins. Wherever you do your business—via mac, android, iPad, or whathaveyou—your technology should be able to keep up.