In an earlier RentSauce blog, SEO strategist Patrick T Mower explained how Google has no love for Facebook Likes and provided some great insight on Facebook’s strengths and weakness for SEO marketing. But don’t get too discouraged about social media, because it can and will have varying levels of positive influence on your SEO rankings. There is one social medium, however, that has a major, direct influence, and that my friends is…*drum roll please*…Pinterest.
As you’ve probably heard, this photo-powered online social sharing site can have a direct positive correlation toward improving your apartment community’s SEO rankings. To help to make the most of Pinterest for SEO, here are the key strategies to remember with Pinterest marketing for apartment communities:
Associate Pinboards with Keyword Families
Create a unique pinboard for each keyword family you want to focus on. And (this is crucial), you will want each pin within this pinboard to contain your targeted keyword(s). As the images on your pinboards are repinned, it broadens the reach and strengthens the association between your campaign and the repined keywords.
This can be done much like any pay-per-click (PPC) campaign, because in both respects you’re creating different keyword strategies to develop and promote a spectrum of targeted campaigns.
Allow Online Visitors to Market Your Message
Pinterest wants to supply users with high-quality, visually rich content; and they want to make everything as easy as possible. By adding the “pin it” button you allow your apartment website visitors to share your photos and increase your online presence.
When you add a “pin it” button, make sure you include optimized Alt-tags so that any image that is pinned and repinned will be accompanied by those specified terms—again, strengthening your site’s association with your chosen keywords.
Consistently Create Quality Content
This idea cannot be emphasized enough. Google’s last algorithm update, Hummingbird, has shifted the focus to the experience of the user. So optimization is best achieved by consistently creating conversational content that the user can easily digest. Pinterest acts as another medium to promote this content and the website associated to it.
Regardless of your online method of choice, it is difficult to trump the regular creation and dissemination of unique high-quality content. Google will find it, and if it’s optimized correctly, you’ll help increase your apartment community’s online presence.