Looking back on 2015, there’ve been a slew of informative posts here on RentSauce, all on a wide variety of topics. And since the whole year in review thing is kind of a big deal everywhere else, I thought I’d give it a try here by presenting some of the top posts from RentSauce and what I’ve learned from them. Whittling down to just ten posts was a pain, but I accepted the challenge. So, without further ado, I present to you the ten RentSauce highlights of 2015, provided with limited commercial interruption.
I Hate My Residents!– There’s a lot of danger when you think along the lines of “I hate my residents!” That attitude will lower resident retention, garner your property bad reviews and a bad reputation, and lower the engagement of your employees.
Building Culture in Your Community– It’s tough to build culture in your community. But with a little bit of silliness and a little bit of prodding your residents to be themselves, you can have a community anyone would be proud to live in.
Remove the Emotion from Your Applicant Screening– Applicant screening can be tricky, and the cause for lawsuits. You need to use smart screening tools and take out any bias and emotion.
Confessions of A Content Writer– You can’t just hire a content writer and call it good; you need to work with them and help them understand what it is you want. Remember, be specific. Be very specific.
Why You Need Video on Your Website– Videos are easy to share and, when done right, create a great emotional connection. Both are a plus when trying to find new (or keep old) residents.
Social Media Marketing and Measurement– Social media is tricky, but you can find your groove. Think about the content you create, how residents react to it, and with that you can find that does and doesn’t work.
Payment Technology: You’re Not Asking for Enough– Manual payment processing is wasted time. But in order to get people on every level (from site staff and up) on board with new payment technologies, they need to understand what’s in it for them and how it’ll make their lives easier.
The Cookie Conundrum– Despite resident satisfaction plateauing, resident retention has dropped. It’s because resident expectations aren’t being met; all residents want is a property manager who is accessible, friendly, and able to solve their problems. They need that human connection, to feel their concerns are being handled.
Is Your Training Effective?– Most people are training incorrectly. Don’t train broadly. Train what specifically needs trained, but make the training short– training gets boring quickly.
Socially Acceptable Behavior– Part of having a successful social media platform is learning how to handle complaints gracefully, swiftly, and effectively. Elevate the positivity, and feel free to defend your property… as long as you aren’t being defensive.
There were plenty of interesting and useful articles, but these ones were definitely highlights. I hope you’re looking forward to what’ll be written about in 2016 as much as I am!